“I know you’ve heard it a thousand times before. But it’s true—hard work pays off.
If you want to be good, you have to practice, practice, practice.
If you don’t love something, then don’t do it.”
It’s true. Achieving success as a real estate agent is a lot of hard work. I won’t deny that. There’s a lot to learn and a lot to do. And as Ray Bradbury suggests, if you don’t love real estate you should probably find something else to do. With that said, there are a lot of naysayers and pessimistic realtors out there that exaggerate the hurdles and challenges, the amount of time it takes to buy or sell your first few homes, and the sheer amount of work involved in getting started as a real estate agent, and building a successful real estate business. Many realtors do this because they’re afraid of competition. They’d like to keep the ranks of realtors thin. In my view, however, this is a scarcity mentality that does more harm than good, to the very people who spread these misguided and misleading ideas.
Who’s to say that more real estate agents means fewer sales for each? Perhaps, more (effective) real estate agents means Americans are moving more often, into homes they are happier with, creating a more dynamic and prosperous economy. This is an abundance mentality, and it’s a whole lot closer to the truth. What’s more, the number of active real estate agents in the U.S. fell off dramatically following the financial crisis of 2008, and continued to fall all the way through 2014. Even now, the number of active real estate agents and real estate brokers is less than 70% of what it was when it peaked in late 2007.1
I believe there is plenty of room for new real estate agents. And I think the focus should be on helping new real estate agents to be effective—which is what I love to do.
Getting started as a real estate agent is, like most everything in life, infinitely easier if you have a clear plan, grounded in a proven set of strategies. And that is exactly what I’m going to share with you in this series of articles. Based on my experience and thorough research, this series will reveal the five most critical strategies (1 for each of the following 5 blog posts) for succeeding as a real estate agent—and although this is written for new real estate agents, these key success strategies are equally applicable to those Realtors who perform at the top:
- Realtor Success Strategy #1: Partner with the Right Broker.
- Realtor Success Strategy #2: Make Learning and Development a Core Part of Your Success Strategy.
- Realtor Success Strategy #3: Develop a Marketing Plan, Then Execute Until It’s a Habit.
- Realtor Success Strategy #4: Get Busy! Do the Work! The 3 Working Strategies for Effective Realtors.
- Embrace the Systems, the Tools, and the Tech. (Coming Soon!)
- Editorial Staff (2015, November 23). “The Rise and Fall of Real Estate Brokers and Agents.” First Tuesday Journal. http://journal.firsttuesday.us/the-rises-and-declines-of-real-estate-licensees/2983/ .